1. Design Project Aim

Design Brief

In teams, we will investigate the experiences that people have when interacting with services, associated objects, and other people within a public context, in order to design a product-service solution that answers the needs of relevant users. This means getting insight into the needs, behaviors, pain points and aspirations people have when they interact with the elements of the particular public context you are designing for. Our team’s task is to design a solution that makes that public experience better.

Project type

Group project

Design Process

Throughout the 6 weeks of this project, me and my group completed the 6 phases of the double diamond design process: Discover, Define, Develop, Test, Refine, and Deliver.

Timeline

Miro Board

2. Discover

User Research

Observational research and in-depth interviews, documenting research on post-it notes in Miro board

Gathering data on Miro board

3. Define

Affinity Mapping & Pain Points

HMWs

User Journey Map

4. Develop

Brainstorming

Concept cards

5. Test

Low fidelity prototypes

We use low-fi prototypes to make an early testing of 6 ideas by capturing feedbacks from users.

Interview & Feedback

6. Refine

Storyboard

High Fidelity Prototype

Test & Review

Final Prototype

After considering feedbacks from testing phase, our prototype has been updated and improved, more engaging and functional.

7. Deliver

Final Design Proposal

Key features:
User-friendly map
A system to generate different paths that can reduce congestion
Gift boxes located randomly to increase users' excitement

Future Journey Map

This 'Future State' map shows the workflow of GaMall and its user's experience from start to finish, including: searching, following, engaging and receiving.

Final video presentation

Key moments:
The sense of belonging
Receiving surprising rewards
Quickly arrival to the destination
Know how to get there in advance
Being notified when going the wrong way

8. Others

Miro Board Record